ABOUT US
Widu is an app that helps you lead a more sustainable lifestyle in a fun and easy way. You can find hundreds of individual and collective actions to combat climate change and the water crisis. Plus, each action is quantified to help you make the best choices and reduce your environmental impact, while earning points that you can redeem for incredible rewards.
TAKE 2-MINUTE ACTIONS AND START IMPROVING THE PLANET
Download the app and in four simple steps make the transition to a more sustainable lifestyle.
Connect
Connect with your friends and collaborators, and interact with companies and organizations that are doing something good for the planet.
Take action and verify it
Find different actions within Widu: change your habits, recycle from home, attend events, and more. Verify these actions to see their impact and earn Widu points.
Earn rewards
Collect widu points by taking different actions and exchange them for amazing rewards.
Take hundreds of actions from the palm of your hand
Learn all you can do in your daily life to improve the world.
Food
Reduce your consumption of animal products, consume local and seasonal, consume certified, etc.
Transportation
Cycle, walk nearby, use public transportation, mitigate your commute, etc.
Housing
Reduce your energy consumption, be careful with water, recycle your waste, etc.
Consumption
Reuse what you already have, reject disposables, buy second-hand, etc.
Attend
Attend the socio-environmental events that organizations and companies are carrying out and connect with their initiatives.
WHAT CAN NOT BE MEASURED CAN NOT BE IMPROVED
Together with the Center for Life Cycle Analysis and Sustainable Design (CADIS) we created a carbon footprint and water footprint calculator to measure and understand our impact. By knowing it, you will be able to decide what are the best actions you can take to reduce it.
The carbon footprint is a part of the environmental footprint. All products and services generate a carbon footprint because throughout their life cycle they emit gases that cause climate change, better known as Greenhouse Gases (GHG). This can occur during any or all stages of the life cycle of products and services, from the extraction of the materials from which they are made, to their disposal or recycling if appropriate.
The unit of measurement of the carbon footprint is KgCO2eq, which means that all GHGs emitted during the entire life cycle are represented by this indicator.
All the products and services you consume every day generate GHG emissions at each stage of their life cycle, causing an environmental impact known as climate change or carbon footprint (ISO 14067). This impact is calculated using a factor that expresses the strength with which each emission contributes to this environmental problem, taking CO2 as a reference.
The carbon footprint is generated when you consume the products and services that allow you to develop your daily life during a year, it is estimated from the information we collect from your lifestyle and some national statistics.
The ISO 14067 standardizes the methodology of the carbon footprint, based on this standard and the simplified form this application performs the calculation as follows:
Your lifestyle information X factor = Carbon footprint (KgCo2eq)2.
Información de tu estilo de vida X factor = Huella de carbono (KgCo2eq)2.
The result obtained shows the impact generated so that you can enjoy the services and products you consume according to your lifestyle.
The water scarcity footprint is a part of the environmental footprint. All products and services generate a water scarcity footprint because throughout all stages of their life cycle they consume water, causing a decrease in the availability of the resource (water stress).
Water is required for all your daily activities, from the extraction of materials for the products you consume, the energy and fuels you use at home and for transportation, to the treatment of the waste you generate.
The unit of measurement of the water scarcity footprint is m3 of H2Oeq.
To calculate the impact of water scarcity, you must look beyond the amount of cubic meters you consume (volume), since when you use water, both human beings and other living beings no longer have access to it.
Therefore, in addition to the volume consumed, it is necessary to consider the water stress of the area or place where the water is being consumed.
The water scarcity footprint that is generated when you consume the products and services that allow you to develop your daily life during a year, is estimated following the ISO 1446 standard.
From the information we collect about your lifestyle, we obtain the cubic meters consumed and finally multiply it by the factor that takes into account the water stress of the place where the water is consumed (AWARE).
The result obtained shows the lack of water that other people and living beings (plants, animals, ecosystems) will have due to the lifestyle you currently enjoy.
A Mexican company founded in 2005 that seeks to innovate so that people and organizations incorporate sustainability into their culture, through internationally standardized Life Cycle Management tools. Among which we highlight mainly:
Life Cycle Analysis (LCA)
Water Footprint
Carbon Footprint
Circular Economy
Companies
Businesses are integral to changing the future of the planet. Help us create a better world through impact advertising. Joining Widu allows you to:
1. Showcase your socio-environmental commitments with credibility and transparency
2. Encourage action through sponsorships aligned with your value proposition
3. Gain new customers by offering unique rewards
4. Complement your company's ESG criteria
5. Connect with users who, like your brand, are interested in making a difference.
GET INVOLVED
Institutions
Organizations, schools and universities are not left out! Joining the Widu community allows you to:
1. Create groups and encourage effective action in your community
2. Empower your activities and projects by increasing their reach through sharing them on Widu
3. Offer personalized rewards
4. Complement your academic curriculum with practical actions to generate agents of change.
GET INVOLVED
ALLIES
To maximize our impact and make a significant difference, it is important to know and support existing efforts to enhance them. That's why we partner with companies and environmental NGOs to publicize their incredible commitments and projects.
Team
Behind Widu is a group of multidisciplinary people passionate about leaving the planet better than they found it.
Ana Hanhausen Doménech
Co-CEO
Daniela Gómez de la Maza
COO
Gerardo Rioseco Rubio
CSO
Eduardo Bustamante
DBD
DOWNLOAD THE APP
Start taking action today. Download Widu!
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